Home services & warehousing
A leading provider of home solutions was operating in a market with intense local competition and limited search volume — the hardest combination in paid media, because there is no headroom to buy your way out.
Published by sector under client confidentiality. Metrics are unaltered.
Reach into serviceable regions
On tighter, higher-intent matching
Quality Score improvement
Lead volume, not just traffic
Efficiency alongside growth
Expand qualified reach across a warehouse network without letting broad match dilute lead quality.
Brand and location-specific campaigns were implemented per warehouse location, so budget followed the areas the business could actually service.
Keywords were organised into tighter campaigns to expand coverage into specific regions while retaining control over every targeting option.
Match types were changed away from broad, because broadly matched keywords were producing low quality and poor conversion rates.
Ads were limited to a 9am–10pm window, new ad groups were created and monitored to lift Quality Scores, and video retargeting was split between site visitors and custom business-audience segments.
Consumer electronics retail
Rebuilt a national reseller's paid search and Performance Max account against three direct competitors — campaign sale value up 391%.
Rental marketplace
A full account rebuild plus proper conversion tracking took cost per acquisition down 24% while orders rose 44%.
Furniture & home retail
A cross-channel rebuild across search, shopping, PMax and Meta — 16M+ impressions and a cross-sell campaign returning 2.5X.
Next step
Send us the problem, roughly when you need it solved, and how you'd prefer to talk. We reply within one working day with either a scoping call or an honest reason why we're not the right team.
Or reach us directly
Chennai, Tamil Nadu — working with clients across India, Singapore and the Gulf. English and Tamil.
