National Apple Premium Reseller

The brief

Hold and grow online market share for an Apple Premium partner in India while lifting return on ad spend and cutting cost per sale.

What was in the way

• Three direct partner competitors bidding on the same catalogue, compressing margin on every auction.
• Budget draining into campaigns and geographies that never converted.
• Product targeting grouped too broadly to reflect how the Indian market actually searches.
• Awareness and performance treated as separate efforts rather than one funnel.

What we did

1. 01

   Rebuilt search around market-specific keyword groups

   Product targeting was regrouped around how buyers in the Indian market actually phrase intent, with assets and ad copy matched to each group rather than shared across the account.

2. 02

   Cut the budget drains

   Campaigns and geographies consuming spend without converting were identified and rectified, and the recovered budget was concentrated on the locations driving sales.

3. 03

   Used display to own the consideration window

   Display and video ran against review and influencer channels to build brand recall, with site visitors re-engaged so the brand surfaced first when buying intent appeared.

4. 04

   Layered Performance Max over the funnel

   PMax campaigns were introduced to drive sales rather than only awareness, closing the gap between recall and revenue.