Luna & Stone

The brief

Build a storefront that sells patience: made-to-order commerce, a provenance story that carries real weight, and a private appointment channel for the pieces that need a conversation.

What was in the way

• Made-to-order means no inventory count to sell against — the entire stock model most carts assume simply doesn't exist.
• Ethical sourcing is the reason customers choose this brand, so provenance had to be a first-class part of the product experience rather than a footer link.
• High-value pieces convert through consultation, so booking had to sit alongside checkout without the two flows colliding.
• Two people cannot be sold the same appointment slot — a race condition with a real-world cost.

What we did

1. 01

   Built commerce on PocketBase

   Products, orders, wishlists, reviews and appointment slots live in PocketBase, giving the atelier a single admin surface and the storefront a realtime subscription — so a slot taken in one browser disappears from another without a refresh.

2. 02

   Separated booking from the cart, deliberately

   Appointments are booked directly at checkout rather than added to the bag, because a consultation is not a line item. Slot conflicts are caught at commit time and surfaced honestly — "that time was just booked" — instead of failing silently.

3. 03

   Gave members a reason to sign in

   Full authentication with password, OTP, multi-factor and OAuth2, backing order history, a saved wishlist and appointment records — so a returning customer picks up where they left off across devices.

4. 04

   Made provenance part of the interface

   Recycled gold, fully traceable stones and plastic-free packaging are carried through the collection, product pages and post-purchase messaging, arranged around four families of pieces — rings, earrings, necklaces and bracelets.