WebFarmTechnology

Luxury fashion retail

Luxury Fashion E-commerce Brand

A curated high-end fashion retailer had reached the point where traditional Google search and general Facebook campaigns stopped delivering. Heavy category competition meant standing still was losing ground.

Published by sector under client confidentiality. Metrics are unaltered.

Location
India — Tier 1 & Tier 2
Duration
4 months
Year
2024

Results

53 → 150+
Completed purchases

More than doubled

614 → 987
Checkout carts

Top-of-checkout volume

227 → 363
Wholesale enquiries

B2B channel growth

>3.5X
Return on ad spend

Across the programme

₹5
Average cost per click

A 30% reduction

30M
Impressions

5.5 lakh clicks

The brief

Create awareness across India and increase revenue, with every touchpoint consistent with a luxury brand position.

Services

  • Paid search
  • Shopping & PMax
  • Meta advertising
  • RLSA remarketing
  • Creative strategy

What was in the way

  • Ad performance stalling on channels that had previously worked.
  • Heavy competition in a category where discounting is not an available lever.
  • Awareness and conversion campaigns not reinforcing each other.
  • Brand ethos had to survive contact with performance marketing.

What we did

  1. 01

    Rebuilt the account toward cost per sale

    The existing structure was overhauled and refined to optimise toward a lower cost per sale, with campaigns tuned by location, audience, ad format and conversion result.

  2. 02

    Weighted Performance Max toward shopping

    PMax automation was directed across channels with a major focus on the shopping network, where purchase intent concentrates in this category.

  3. 03

    Ran remarketing as a funnel, not a list

    Search and display remarketing accelerated distinct parts of the funnel, with RLSA ads working the remarketing pool and dynamic Meta creative extending reach.

  4. 04

    Held the brand standard across every touchpoint

    Over four months the campaigns were executed so that each touchpoint stayed consistent with the client's luxury positioning — the constraint that shaped creative throughout.

Next step

Tell us what you're trying to build.

Send us the problem, roughly when you need it solved, and how you'd prefer to talk. We reply within one working day with either a scoping call or an honest reason why we're not the right team.

Or reach us directly

Chennai, Tamil Nadu — working with clients across India, Singapore and the Gulf. English and Tamil.